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own brand

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own brand

Product sold under the brand name of a retailer rather than a manufacturer. For example, Sainsbury's and Tesco's own brands compete with brands of manufacturers like Heinz or Unilever.



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based Healthcare Brands International (HBI) and sold nationwide under its own brand name in newly designed packaging.
I was quite surprised because the quality of the own brand goods was excellent," she said.
Including its own brand products, for which the company issued an earlier recall announcement, the overall number of products subject to the voluntary recall totals some 3.
 
 
 
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