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own brand
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own brand

Product sold under the brand name of a retailer rather than a manufacturer. For example, Sainsbury's and Tesco's own brands compete with brands of manufacturers like Heinz or Unilever.
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Summary: A consumer guide says you don't need to splash the cash on bubbly, as supermarkets' own brands of Champagne do well in a taste test.
Champagne taste test sees store brands sparkle by Independent Television News Limited (ITN)
Most supermarkets have their own brands that work out cheaper on the pocket and are often just as good as their branded counterparts.
Time to re-brand the way we shop? echo 2 new you Supermarket own ... by South Wales Echo (Cardiff, Wales)
Research shows that, as we all look for ways of saving the pennies, more and more people are switching to supermarket own brands over branded products.
How you can put the bite on the credit crunch ... and save pounds s; ... by Liverpool Echo (Liverpool, England)
 
 
 
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