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own brand
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own brand

Product sold under the brand name of a retailer rather than a manufacturer. For example, Sainsbury's and Tesco's own brands compete with brands of manufacturers like Heinz or Unilever.
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1, 2009 (CENS)--The Yulon Group's homegrown, own-brand LUXGEN7 multi-purpose vans (MPVs) have been selling well, with over 1,000 vehicles having been ordered in the first month after launch.
Over 1,000 homegrown LUXGEN7 MPVs roll out dealers by The Taiwan Economic News
Byline: Fiona Phillips SUPERMARKET own-brand instant coffee is just about as good as market leader Nescafe, according to Which?
OWN-BRAND OF GOLD by The Mirror (London, England)
So when supermarket chain Sainsbury's challenged us to spend pounds 100 on their own-brand products to find out if they could save shoppers money, we couldn't say no.
Time to re-brand the way we shop? echo 2 new you Supermarket own ... by South Wales Echo (Cardiff, Wales)
 
 
 
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