|
penetration pricing| Pricing strategy whereby a firm initially sets a low price in order to gain a market share in a mature market by persuading customers to try the product. Penetration pricing is also often adopted when a firm launching a new product expects its competitors to launch similar products. It can then build up market leadership by being first in the market. |
How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
?Sign in  |
|---|
|
|
|