persuade - Hutchinson encyclopedia article about persuade Printer Friendly
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persuasion
(redirected from persuade)

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persuasion

Means of communication that involves putting forward opinions and beliefs with the intention of influencing the opinions and beliefs of others. Skilful persuaders present a structured argument in a style that powerfully emphasizes their point of view and, consequently, often make use of devices of rhetoric (or figures of speech) such as exaggeration and rhetorical questions.



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