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promotion

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promotion

Technique used by a business organization to persuade customers to buy its products in the short term. Below-the-line promotion or merchandising would include special offers such as free gifts, discounts, competitions, better value offers (for example, 500 grams for the price of 400 grams), and trade-ins. Above-the-line promotion is advertising.



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? Mentioned in ? References in classic literature
 
A fellow has now no chance of promotion unless he jumps into the muzzle of a gun and crawls out of the touch-hole.
The Mirror of the Sea by Conrad, Joseph View in context
With the same anxious forethought he wrote a letter of instructions to Captain Thorn, in which he urged the strictest attention to the health of himself and his crew, and to the promotion of good-humor and harmony on board his ship.
Astoria or Anecdotes of an enterprise beyond the Rocky Mountains by Irving, Washington View in context
They had been a year or two waiting for fortune and promotion.
Persuasion by Austen, Jane View in context
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