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promotion
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promotion

Technique used by a business organization to persuade customers to buy its products in the short term. Below-the-line promotion or merchandising would include special offers such as free gifts, discounts, competitions, better value offers (for example, 500 grams for the price of 400 grams), and trade-ins. Above-the-line promotion is advertising.
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The market for our retailer own-label and Yeo Valley branded yogurts remains highly promotionally driven and price sensitive.
UK: Yeo Valley Cuts 103 Jobs due to Dairy Market Downturn by FLEXNEWS
What''s more, selling products promotionally offers companies instant entry into a promotion sponsor''s long established distribution channel and enables companies to sell products in mass quantities that would be unimaginable on the retail side.
The Power of Promotions by Barry Schaffer / Advertising, marketing, public relations community
Chairman Bill Savage said: "Cardiff and Co will bring together the best of Cardiff's business, activities and agencies to enable the capital to really punch its weight promotionally.
Company to market Cardiff to the world by South Wales Echo (Cardiff, Wales)
 
 
 
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