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quota sample

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quota sample

Sample chosen to reflect the constitution of the larger group from which it was selected. For example, if the product was a pram, and the target market for prams was shown to be 80% women and 20% men, then the sample group would consist of four women for every one man.
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A total sample of 900 respondents were questioned online, with quota samples of 150 respondents based in the UK, France, Germany, Italy, Spain and 150 from Belgium and The Netherlands combined.
European SMEs link mobility with success by Albawaba.com
YouGov interviewed a representative quota sample of more than 1,300 employees in the UK & Ireland.
Staff gloom at job prospects by Birmingham Mail (England)
Lastly, it draws comparisons between the bias adjustment model of the quota sample design and the net birth/death model of the probability sample design.
Impact of business births and deaths in the payroll survey by Mueller, Kirk / Monthly Labor Review
 
 
 
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